Privacy Policy

Bracton Partners LLC (“Bracton Partners,” “we,” “us,” or “our”) respects your privacy. This policy explains what personal information we collect through this website and in the course of providing our M&A advisory services, how we use and share it, and the choices and rights you have. Because a company sale is among the most confidential undertakings a founder will ever pursue, discretion is central to how we operate.

01Who we are

Bracton Partners LLC is a boutique mergers-and-acquisitions advisory firm based in Chicago, Illinois, United States. For the purposes of applicable data-protection law, Bracton Partners is the controller of the personal information described in this policy. You can reach us using the details in the contact section below.

02Scope of this policy

This policy applies to personal information we handle (a) through this website, and (b) in the course of providing advisory services to, and communicating with, prospective and actual clients, buyers, sellers, investors, and their representatives. It does not apply to the websites or services of any third party, including any acquirer, counterparty, or service provider whose site you may reach through a link from ours.

03Information we collect

Information you provide to us

When you email us, connect with a partner, or otherwise reach out, we collect the information you choose to share — typically your name, email address, company, and the details of your inquiry. If we begin working together, we collect the information necessary to advise you, which may include business, financial, ownership, and transaction information, and the personal information of your team, owners, or counterparties as it appears in deal materials.

Information collected automatically

This website is a static site. We do not use cookies, advertising pixels, or third-party analytics or tracking tools. Like virtually all websites, our hosting provider automatically records standard server-log data — such as IP address, browser type, referring page, and the date and time of a request — for security, diagnostics, and reliability. We do not use this data to build a profile of you.

Information from third parties

In the ordinary course of research and buyer origination, we may collect business-contact and company information from public and licensed sources (for example, public regulatory filings, company websites, and professional networks). We use this information for legitimate business purposes such as identifying relevant buyers and market participants.

04How we use information

• To respond to your inquiries and communicate with you;
• To provide, manage, and improve our advisory services and engagements;
• To research, identify, and confidentially approach prospective buyers, sellers, and counterparties;
• To prepare transaction materials and conduct or support due diligence;
• To operate, secure, and maintain this website;
• To comply with legal, regulatory, tax, and professional obligations, and to establish, exercise, or defend legal claims.

Where applicable law requires a legal basis, we rely on your consent, the performance of a contract, our legitimate business interests, and compliance with legal obligations, as relevant to the processing in question.

05How we share information

We do not sell your personal information, and we do not share it for cross-context behavioral advertising. We share information only as needed to do our work and meet our obligations, including with:

• Service providers who support our operations (such as hosting, email, and document tools), under confidentiality obligations;
• Professional advisers such as attorneys, accountants, and other advisers engaged in connection with a transaction;
• Transaction participants — and only to the extent authorized by you — such as prospective buyers or sellers and their advisers, typically under a non-disclosure agreement;
• Authorities or others where we reasonably believe disclosure is required by law, regulation, or legal process, or to protect rights, safety, or property.

06Confidentiality

Confidentiality is fundamental to M&A advisory. Information about a prospective or actual engagement is treated as confidential and disclosed only as necessary to advance the transaction with your authorization, or as required by law. Where a transaction process involves outreach, we use non-disclosure agreements and controlled disclosure to protect a seller’s identity and sensitive details.

07Data retention

We keep personal information for as long as needed to fulfill the purposes described in this policy — including to provide our services, maintain business records, and satisfy legal, regulatory, tax, and professional-recordkeeping requirements — after which we delete or de-identify it. Retention periods vary with the nature of the information and the applicable obligation.

08Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, or alteration. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security. Please do not send highly sensitive information through unsecured email.

09Your privacy rights

Depending on where you live, you may have rights to access, correct, delete, or receive a copy of your personal information, to object to or restrict certain processing, and to withdraw consent. California residents have rights under the California Consumer Privacy Act, including the right to know, to delete, and to opt out of the “sale” or “sharing” of personal information — and, as noted, we do not sell or share personal information for advertising. We will not discriminate against you for exercising your rights. To make a request, contact us using the details below; we may need to verify your identity before responding.

10International visitors

We are based in the United States, and our services are directed to a U.S. and international business audience. If you access this website or engage with us from outside the United States, you understand that your information may be processed in the United States, where data-protection laws may differ from those in your jurisdiction.

11Third-party links

This website may link to third-party sites, such as the partners’ professional profiles. We are not responsible for the privacy practices or content of those sites, and we encourage you to review their policies.

12Children’s privacy

This website and our services are intended for business professionals and are not directed to children under 18. We do not knowingly collect personal information from children.

13Changes to this policy

We may update this policy from time to time. When we do, we will revise the “Last updated” date above. Material changes will be reflected on this page, and your continued use of the website after an update constitutes acceptance of the revised policy.

14How to contact us

Questions, requests, or concerns about this policy or your personal information can be directed to: